Every year, Hillsong set out their vision in a campaign to rally the church around a collective mission. In 2026, we built the campaign brand out of a theme of declaration and cross-generational collaboration. Replicating the styles of out-of-home billboards and flyposting across all collatoral, the campaign projected a feeling of momentum and mass participation. We captured diversity and spontenaity through a range of tactile styles and photography, building up a full picture of the community and its social action initiatives. As well as screens, stickers, posters, and socials, the campaign centred on a bespoke print magazine which captured the mood and purpose of the brand.