What’s On Your Mind?
Series and Marketing Brand | Alpha International
Brand creation for a new flagship series of episodes and its marketing campaign. Built out of detailed research, the mixed-media look and feel played across various mediums, platforms, and events, as well as guiding the look and feel of a multi-million pound production – created by agency Signalflare. I had the joy of enlisting illustrator Lindsey Made This to make a bespoke illustrative style to interact with photography of the series hosts. The brand is targeted at Gen Alpha and is rolling out in multiple languages around the world. My role: Brand creation and management, copywriting, art direction.
Leadership Conference 2024
Live Event Branding | Alpha International
Creation of full-scale event branding from concept to oversight of roll-out through marketing, media, and promotion, and live event execution over two days at the Royal Albert Hall. The creative concept was built out of the Japanese art of Kintsugi; juxtaposing old and new, broken and divine, luxury and everyday. Assets included: brand style, social package, web design, promotional video, in-event stage backdrops, signage, and merchandise.
Once Upon a Time
Seasonal Brand Film | Alpha International
A lighthearted social campaign encouraging viewers to ask whether there might be a little more to Christmas. For this creative we built a nostalgic, fictive image of the perfect Christmas by blending real 8mm home footage and AI generated animation and voiceover. This campaign was an organic hit with global adoption across US, Australia, Canada and the UK. My role: Concepting, production, scripting, video editing, graphics.
Vintage Los Angeles Rebrand
Full Rebrand | Vintage Los Angeles
A head-to-toe rebrand for Vintage Los Angeles. The new brand is rooted in the colours and history of the city, with an iconic and flexible logo that adapts for different contexts and sub-brands. I held full ownership of the rebrand developing it from concept to usable in-house guidelines.
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Brand Film | Alpha International
Flagship brand storytelling to market the Alpha experience to a global audience. This montage cut was accompanied by six in-depth interview stories filmed in local languages. My role: concepting, scripting, storyboarding, sourcing and interviewing talent, and creative direction.
Ditto Magazine
Print Magazine | Personal Project
As a personal passion project, I co-founded Ditto alongside print factory Windsor. I was Editor-in-Chief of the 160-page print magazine on the joy of making, featuring interviews and photoshoots with creatives from around the world. It was stocked across the UK and featured in It’s Nice That and Stack. Ditto also had an online presence, with original content on website and social.
Press: stackmagazines.com
Social: @ditto_magazine
Real Stories Real People
Multimedia Campaign | Alpha International
Creative direction for a global marketing campaign with diverse multimedia activations. The creative focused on building a global picture of local, human experiences that were raw and uncurated. We made 10 documentary-style stories across 5 continents, alongside a flagship marketing video. The video suite was complemented with a print magazine, social campaigns, customisable assets, and paid outdoor marketing.
Event Promo
Event Marketing | Leadership Conference
Promotional video for annual event Leadership Conference. Usually hosted at the Royal Albert Hall, this 2022 event went online and drew 150,000 registrations. This promo was mobile-first, targeting a twenty-something demo. My role: scripting, storyboarding, agency briefing and creative direction.
Alpha Life
Brand Print Magazine | Alpha International
I was Editor-in-Chief for two volumes of Alpha Life Magazine, a high quality in-house print magazine designed to raise brand recognition and profile our work and user stories from around the world. I oversaw concept, production, editorial, photography, interviews and overall creative direction. The magazine was printed globally and translated into various languages.
