A unique challenge to create a visual identity for a brand new accredited college. Forma was founded on the concept of formation; being continually remade and shaped throughout the learning experience. We also wanted to bring a sense of legacy and an East-Coast collegiate aesthetic to the brand to reflect the educational sector in which it sits, and build a sense of heritage and trust from scratch. To balance the themes of both formation and solidity, we built around a logo that captured change and permanence by utilising negative space. By using the shadow of the lettermark, rather than the substance, we allowed transparent space through which to view the diverse, dynamic experience of the college. Deliverables: Brand Concept, Brand Guide, Launch Assets, Prospectus Design.