A new brand for Leadership Conference at the Royal Albert Hall – created in my role as in-house Global Creative Director for Alpha International. In 2026, the event looked to centre around stability and confidence in the middle of uncertainty. The brand captured a sense of heritage and agelessness, utilising grainy black and white photography with a deep, rich brand colour. Youth and energy were maintained through pops of gradients, while asymmetrical framing and indie styles brought an informality to the iconic venue. This year, we also had a broader brand strategy challenge of aligning the event more closely to Alpha International, the charity that hosts it – to do this, we created a new logo motif for the event, bringing in the recognisable Alpha question mark to key collatoral and in-event experiences. The shape of the new logo echoed through to the bespoke stage and screen design.