For two days every year, the Royal Albert Hall in London becomes the venue for Leadership Conference. Creating a brand to fit this iconic venue is a great opportunity, allowing us to build a continuous thread from promotion and marketing through to staging and IRL touchpoints. In 2024 the event was themed around hope amidst instability. The visual identity pulled on the gold motifs of the Royal Albert Hall, while rooting in dark neutrals. In photography we used analogue old print-media styles to give an iconic but imperfect effect. This theme of imperfection carried through to utilising Japanese Kintsugi styles; balancing vulnerability with beauty.