Orchards is a charity on a mission to see women free from sexual exploitation and empowered for flourishing, independent lives. I was honoured to work with this incredible team as they underwent a step change in every aspect of their work. The project involved a full-scale rebrand and a new website to match. Working with the whole team through interviews and workshops, we built a brand centred around Orchards authentic values. The brand had to capture the seriousness of their work, while retaining an approachable and nurturing tone that reflects their holistic, sensitive, and gentle role in the lives of survivors. The visual identity centres on a warm, natural palette – complementing the charity name and focus on growth and thriving in safe spaces. Hand-drawn logos and icons capture their personal, relational focus – finding beauty in imperfection and uniqueness in each survivor's journey. The website design took in similar considerations, prioritising simplicity and approachability – distillilng Orchards' message into a clear user experience that spoke to all of their audiences. Orchards Website: orchardsuk.org Photography: Peter Flude